Planned giving just got easier.

Empower your donors to create a legacy with you by providing them with free estate planning tools.


Only 1 out of every 3 Americans has an up-to-date will.

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Fewer than 6% of Americans have made a legacy gift.

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We're here to change that.

We empower your donors

FreeWill provides your donors with free, easy-to-use estate planning tools, so they can easily make bequests to your organization.

Why FreeWill?

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It's Simple

Our user-friendly tools help your donors easily create legally valid wills online, or with an attorney.

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It’s Effective

We prompt charitable giving to your organization, increasing gifts by 600%.

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It's Free

We keep it 100% free for your donors, so they feel empowered to give.

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Everybody wins

Not only does FreeWill increase the number of bequests to your organization, it also enables you give back to your donors.

How it works

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Link

Simply place a the custom link we provide in the donation section of your website.

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Mail

Include your custom FreeWill link in your marketing materials as well as your website.

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Track

Keep track of bequests and donors through monthly reports.

What people are saying

“I’ve always told donors that estate planning is easier done than said. FreeWill makes that possible and we’re excited to be offering it to our supporters and alumni.”

- Harry Need, Director of Planned Giving, University of Alaska Foundation

"FreeWill is an astoundingly great service for the 150 million Americans who either don't have a will or need to update theirs. It's exactly what estate planning should be: clear, user-friendly, comprehensive without being complicated, and a joy to actually use. I expect that in the next decade, the vast majority of Americans will be doing their wills this way."

- Ian Samuels, J.D., Faculty Member, Harvard Law School

We deliver results.

98%

positive feedback

$14MM

pledged to our partners

50:1

return on investment

Be in it for the long haul


Donors who place a bequest in their will increase their annual giving in the subsequent five years by 74%, according to research by Professor Russell James.