Planned giving just got easier.

We empower your donors

There will be $35 trillion inherited in the US in the next 2 decades. This is the largest opportunity for philanthropy in human history.

A typical bequest from a grassroots donor is more than $40,000.

FreeWill helps you easily start or expand your planned giving program in just a few hours.

FreeWill provides your donors with free, easy-to-use estate planning tools, so they can easily make bequests to your organization.

Why FreeWill?

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It's Simple

Our user-friendly tools help your donors easily create legally valid wills online, or with an attorney.

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It’s Effective

We prompt charitable giving to your organization, increasing gifts by 600%.

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It's Free

We keep it 100% free for your donors, so they feel empowered to give.

How it works

Link

Simply place the custom link we provide in the donation section of your website.

Mail

Include your custom FreeWill link in your marketing materials as well as your website.

Track

Keep track of bequests and donors through monthly reports.

We deliver results

98%

positive feedback

0

pledged to our partners

50:1

return on investment

Partners

Avaaz logo
Bhrrc logo
Ualaska logo
Ofjcc logo
Heal logo
Norcalgsprescue logo
Valerie logo

What people are saying

Harry need

“I’ve always told donors that estate planning is easier done than said. FreeWill makes that possible and we’re excited to be offering it to our supporters and alumni.”

- Harry Need, Director of Planned Giving, University of Alaska Foundation

Ian samuels

"FreeWill is an astoundingly great service for the 150 million Americans who either don't have a will or need to update theirs. It's exactly what estate planning should be: clear, user-friendly, comprehensive without being complicated, and a joy to actually use. I expect that in the next decade, the vast majority of Americans will be doing their wills this way."

- Ian Samuels, J.D., Faculty Member, Harvard Law School

Kristina saffran

"There’s a tremendous amount of potential for very little effort with FreeWill."

- Kristina Saffran, Executive Director, Project Heal

Be in it for the long haul


Donors who place a bequest in their will increase their annual giving in the subsequent five years by 74%, according to research by Professor Russell James.